101 Sales Email Templates You Can Use to Close More Deals

Hi {name},

My name is {name} with {Your Company}.

We help {specific company type} with {one liner}.

I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.

Are you available for a brief call at {time options}.

{name},

I am doing some research on your company to determine if there is (or is not) a need for [insert your strongest pain point].

Could you please help me by pointing me to the best person there for a brief discussion? {name},

I am doing some research on your company to determine if there is (or is not) a need for [insert your strongest pain point].

Could you please help me by pointing me to the best person there for a brief discussion?

{name},

I’m hoping you can help me, who handles the [insert pain point here] decisions at {company} and how might I get in touch with them?

Hi {name},

My name is {name} with {Your Company}.

We help {specific company type} with {one liner}.

I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.

Are you available for a brief call at {time options}.

I was wondering if you were looking for more business customers?

I know the majority of small businesses are always looking for a great accountant and I'd be able to generate leads for you if this is something you're interested in.

Are there any types of businesses in particular that make good clients for you?

Name

P.S. If you aren't the right person to contact about this, please let me know

Hi {name},

This is SDR with RJMetrics. Wanted to introduce myself, as {company}'s sales development platform looks similar to many of the businesses we work with everyday.

While I've got your attention, we'd love it if you guys gave RJMetrics a spin. Our clients are using us to do things like optimizing customer acquisition spend, understand drivers of CLV, and standardize reporting of KPIs across internal teams and investors.

I’m assuming you’re the best person for this - If not, who would you recommend I speak with?

{name},

Bookkeeping sucks, and you have a business to run. You created CompanyName out of a passion to do something great, unique, and game-changing. Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks. AcuityComplete’s bookkeeping professionals want you to focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.

If your core business competency isn’t bookkeeping, let’s talk. I’d love to find out more about CompanyName and how we can help eliminate this headache for you.

Do you have any current issues that we can help answer?

Hey {name}, Here are some commonalities between Yesware and TOPO:

• Twilio is a customer (and also an integration partner now powering our click-to-call feature)
• We are a Salesforce.com ISV partner, and it looks like Salesforce.com is a client of yours
• Our Director of Sales, Mike Maylon is on the speaker's list at the Saleshacker conference. He also used to work at Netsuite, another client of yours

Most importantly, we're focused on driving results. Customers like Twitter, Acquia, and The Financial Times have seen a 25% growth in new business using our product. Customers choose our sales technology to accelerate their sales efforts.

Let's explore how we can work together to help your customers share the same experience our customers have had since using Yesware. I can also share with you some more customer success stories and why our market-leading product is chosen by high-growth sales teams.

When is the best time for you to connect? I would be more than happy to facilitate an introduction to Mike if that's preferred by you.

Cheers,
{name}

P.s.: it looks like your session title is TBD. If there is any data/information I can help provide you to strengthen your presentation, please let me know.

Hi {Prospect's first name},

I recently came across {blog post title} that you/your company wrote/shared/posted on {social media platform}. {Topic of blog post} seems like an interest that we share. In fact, {one sentence comment on/reaction to blog post}.

I work for {your company} and we {your company's value proposition}. {Referral} recommended I reach out to you with ideas on how to solve [problem your product addresses]. I'd love to get some time on your calendar to discuss these ideas and {topic of blog post}. Are you available for a 10/30/60 minute call on {date}?

I look forward to talking soon.

{name},

I read in the WSJ yesterday that you're expecting to receive FDA approval for a new ulcerative colitis drug in the next few months. When that finally does happen, you're going to want to get it into the market quickly. We recently helped another pharma company slash their packaging delivery time from 18 days down to just four days.

You can read how we did it at Packo.

Hey {name},

Been a huge fan of your site since it first went up. Noticed you've been running several experiments to grow your email lists.

Here are a few lesser-used strategies that drive explosive growth:

- Members only bonus area: You offer a lot of juicy bonuses to entice new signups. There doesn't seem to be a way for existing members to also receive them right now. Think creating a members-only bonus area where existing subscribers can go to download your latest goodies would go long ways to build their long-term loyalty.- Behavior settings on your opt-in box: Noticed your opt-in box still pops up for people who already subscribed. You can use a much longer-lasting cookie to stop it from annoying your existing subscribers.

I've been coding for the last several years with a focus on building viral growth engines. I recently coded all the backend for RoyalSee's pre-launch campaign: [link]. They got 10K signups in 2 weeks.

Happy to lend a hand with future projects - let me know what you think.

Hi {name}, I understand you may currently be using Pardot as a marketing tool, and I was wondering if you’re experiencing any difficulty with it. Pardot users often find that they need a more scalable solution as their business grows, and as a result, we’ve seen many customers switch to Marketo in recent months. These customers see immediate increases of 30-100% in productivity and a dramatic increase in leads – purely because they get much more capability in an easier-to-use package.

Why are Pardot users switching? Marketo removes the limitations that held them back – some of the major benefits that these customers have experienced with Marketo include: A much more productive, intuitive, and flexible interface for creating marketing campaigns (ranked #1 for user experience by independent analysts) Ability to quickly report on pipeline, revenue, and ROI by a marketing campaign or channel Flexible lead scoring – which includes scoring models by product line or division, and automatic score reductions when your leads are inactive Drastically improved ability to leverage lead intelligence solutions inside your CRM For a limited time, we are also offering special pricing packages to make switching incredibly easy and attractive.

Please reply to this email or click here if you’d like to set up a time to talk about whether Marketo makes sense for your business. Or, learn more here.

{name},

I just read your interview in Mark-It News where you mentioned your company's plans to expand your franchise operations by 35%.In the past year, we've worked with three other franchisors to drive significant traffic to their newly opened locations. On a comparative basis, same-store sales in the three months were up between 17 – 23% over previous launches.

Would you be interested in learning how we did this? I’m available next Thursday, May 6th. Give me a time, and I’ll give you the details.

{name},

Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big issue that all consulting companies face right now.

After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing people in the process. And, I've got some ideas you can implement fairly easily that should have a positive impact on lead conversion rates.

Let’s schedule 30 minutes to talk some more about this.

Hi {name}, After sending my last email, I got really excited and wanted to share some ideas I had on how Starbucks could leverage Twilio:

• Mobile app distribution - reduce friction by allowing your website visitors to download your mobile app by texting the download link to their phone. Our technology intelligently detects whether a phone is on iOS or Android OS and sends them to the right app store.
• Picture message a coupon to your customers on their birthday. Why tell them how good a frap will be when you can show them the gooey ribbons of caramel?
• New VIP service: text your order in to your local Starbucks. Get your favorite thirst quencher sooner.
• Picture message Starbucks coupons w/QR codes to your friends on special occasions.
• Leverage geo-location services to MMS special deals to customers when they are in close vicinity to a Starbucks.

The possibilities are really endless.

I'd love to chat with you further about how other companies are using us, as well as chat more about how we can help foster Starbucks' future innovative ventures.

What's the best way for me to get 15 minutes on your calendar?

Hi {name},

I really enjoyed our phone conversation [or meeting] earlier today and especially liked learning about your unique role at {company}. I understand the challenges you are facing with [challenges discussed] and the impact they are having on [insert personal impact].

As promised, I have attached [or linked to] the resources and materials that can help you better understand how we can help you solve [insert compelling reason to buy].

Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time].

Great speaking with you today, {name}! I'm glad we agree {MyCompany} would be a great fit for your team. Here are the top value adds we went over:
{Special}

{Special}

Resources for Review:
X
Y
Z

Action Items:
{Special}P.S. {Special} — use this opportunity to link to case studies or third-party content your prospect may enjoy

Hi {name},

Just wanted to send you an example of how we’re working with [competitor X and Y] to deliver this solution. Check it out here [link to example].

So far feedback has been extremely positive. Would love to get you guys up and running too when you have a few minutes.

{name}, I'm writing to follow up. I'm not sure what our next step is.Let me know what makes sense as a next step, if any?

Thanks for your input.

Hi {name},

Sorry I missed you on the phone today. I was calling because [explain your purpose].

My voicemail said I will try you again on [date and time] and you can always reach me before at [phone number].

{name},

I just tried giving you a call and left a voicemail. [call to action].Please give me a call back at {XXX-XXX-XXXX}, or send me a note if you get the chance.

Thank you!

Hey {name},

Haven't heard back from you. Thank you for the opportunity. Can I put it on hold for now?

{name} - I wanted to reach out to you one more time regarding _______. If I don't hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again.

If I can be of assistance, you can always contact me at the number below.

{name},

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?If you’re still interested, what do you recommend as a next step?

Thanks for your help.

Hi {name},

I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need.

In either case, I want to respect your time so I’m going to go ahead and close your file.

Otherwise, if you would still like to talk, please call me to discuss next steps.

Thanks again.

Hi {name},

I’ve reached out a few times regarding your sales prospecting strategies there at {company}. My guess is that we’re out of touch for one of three reasons:
- You don’t see a fit
- You have another solution to create predictable outbound prospecting numbers
- You are secretly a superhero and have been too busy fighting crime to reply

If any of these are correct then they may be the exact reason why we should talk now…

{name},

I reached out previously regarding {what you do} and haven't heard back from you yet.This tells me a few things:
• You're being chased by a T-rex and haven't had time to respond.
• You're interested but haven't had time to respond.
• You aren't interested.Whichever one it is, please let us know as we're getting worried!

Hi {name},

I’ve tried to reach you a few times to go over suggestion on improving ___, but haven’t heard back which tells me one of three things:
1)  You’re all set with ____ and I should stop bothering you.
2)  You’re still interested but haven’t had the time to get back to met yet.
3)  You’ve fallen and can’t get up and in that case let me know and I’ll call someone to help you...Please let me know which one as I’m starting to worry!

Hi {name},

I know you’re busy. Just give me a 1, 2, or 3 —

1. We’ll pass on partnering with EVENT NAME this year, thanks for the offer!

2. We’re interested in the event, but it’s not a good time, reach back out to me in 1 month.

3. I’m interested — let’s talk!

Thanks!

Hey {name},

Hope you are well. SalesGuy here, with SalesLoft (sales intelligence tool you are testing).

Would you like to connect for me to show you the ins and outs of our software? We would love for you to start Lofting at expert level in no time! How about sometime later this week?

Cheers!

Hi Ryan,

Akoma with SalesLoft; I hope you’re doing well. I wanted to reach out and see if a prospecting tool such as SalesLoft might be on your radar? I’d love to learn a little bit more about your lead generation at Attach.

I’d be happy to take you through a high-level overview of our solution and show you some effective ways to find accurate and relevant leads, quickly add them to a list, discover emails and phone numbers, and push that data to your CRM.

Do you have some time Friday or Monday? If so, propose a few times (timezone included).

Hi Ryan,

I wanted to reach out one last time and see if Attach has thought any more about implementing SalesLoft?

I would be happy to chat and answer any questions, do you have some time Friday or Monday.

Hi Ryan,

Thanks for setting up your KISSmetrics account! Are you available for a quick chat to discuss KISSmetrics best practices to make sure you are getting the most out of your trial period?

Please let me know when you are next available and we can schedule a call.

John - my name is Tyler and I'm the CEO of Clever. My company has developed new technology that reduces the time spent doing SIS integrations by 80%.

I figured this might be of interest to you given the new middle school reading software Scholastic just released.

I'd love to get your feedback even if you're not in the market for this right now. Do you have 20 minutes this week? It looks like I'm open Tuesday at 1 or 2pm ET if either may work.

Tyler

Hi FNAME,

I'm a first time entrepreneur and I just started to build my product. I'm looking for experts in this space and several of my friends pointed me in your direction. So I was hoping you could give me your feedback before I spent too much time building something that nobody wants :)

Here's my idea: I have a crawler that crawls millions of websites daily and can see who started a free trial with Mixpanel almost instantly. Do you think information like that would be valuable for somebody like KISSmetrics or I'm just wasting my time here?

Thanks in advance!

-ilya

No worries... the short answer is no, we aren't able to compete on price against FooCorp.

The FooCorps of the world have spent a couple of decades now in a race to the bottom and it shows. I have no doubt you can get their product (or a whole raft of others) for a few bucks cheaper than us.

Our product, Acme, is different. We're designed to help improve your company's performance in the critical area of XYZ. The ROI on doing that is enormous.

Now, not every organization sees the value in investing in XYZ. I get that. But if yours does, Acme is one of the most leveraged investments you can make.

Assume HelloSign does 5-6 transactions in the [XYZ field], that's going to run 300-600k per year (so figure this is a $1-2MM investment over 3 years). The value of each transaction will be maybe 2-5x that if they're done well, whereas a bad one we know can actually destroy value.

On the cost side, great transactions churn over at less than half the rate of low-performing ones - which means if you do a better job at XYZ, you'll save 10's of thousands in new transaction costs as they stay longer. And on and on....

So ultimately if you think Acme will help you do this better - even just a little bit - the whole thing is peanuts. The cost difference between our product and the others, even less.

Look, FooCorp's customers are switching to Acme in droves because we're investing heavily in great customer service and innovation. Those things cost money but, as we see above, they drive tons of value so the market is happy to pay.

We'd love to have HelloSign on board as a customer and I'd be happy to have another chat with you or them if you think it would be useful. Let me know!

{name},

I’d like to discuss your lead gen efforts. We’re helping other {industry} companies collect their prospects straight from professional social networks and import them directly into their CRM (adding phone numbers and email addresses).

Quick question: can you put me in touch with whoever is responsible for new prospecting and revenue-generating tools at {company}?

{name},

Predictable Revenue author, Aaron Ross recently wrote this article: How Email Marketing Company WhatCounts Added an Extra 26% To Their New Sales Growth Rate In One Year (+ Their Favorite Sales App: SalesLoft).

I’d love to help you uncover whether you could do the same. How about a short call so I can understand your revenue objectives at {company} for {enter timeframe}?

{name},

I have tried to reach out a few times over the past week to go over your lead generation / prospecting strategies at {company}. I have not heard back from you and this tells me a few things:

1) You are all set with your current prospecting / lead gen strategies at{company}, and if that is the case please let me know so I will stop bothering you.

2) You are interested but have not had the time to respond.

3) You are being chased by a hippo and need me to call for help.

Please let me know which one it is as I am beginning to worry...

Thanks and I look forward to hearing from you.

Hi Drew,

My name is Jerry and I am the founder of Shipping Company. We work with organizations like Sears and Target to hold FedEx and UPS accountable. We track all your shipments, identify those which have been delivered late, and file claims on your behalf. You only pay when packaging tracking is credited to your account.

What would be the best way to get 15 minutes on your calendar to explore if this would be valuable to Company?

Cheers,
Jerry

Hi Drew,

I'm sorry to trouble you again. At my company, Shipping Company, we give you real time visibility of all shipments, identify those which have been delivered late, and obtain package tracking on your behalf.

You pay for performances so if we don't save you money we don't get paid. Who would be the person to speak to about this at Company?

Thanks,
Jerry

Hi Drew,

Wanted to make sure you got my earlier message. I'd like to learn about the pains of package tracking at Company. If you are the appropriate person to speak with, what does your calendar look like earlier next week? If not, who do you recommend I walk to?

- Jerry

Hi {name},

I didn't hear back from you last week when I was looking for the appropriate person managing your [statement]. That's not a problem.If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person?

Hi {name},

I have tried to get in touch with you to see if there is a mutual fit between our companies expertise and your goals around [statement].

If you are not interested or there is another person you would like me to follow up with, please let me know.

Would it make sense to invest 5-10 minutes to determine if there is a mutual fit between your [statement] and our expertise? If not, who do you recommend I talk to?

Hi {name},

I’ve reached out a few times regarding your sales prospecting strategies there at {company}. My guess is that we're out of touch for one of three reasons:

- You don't see a fit

- You have another solution to create predictable outbound prospecting numbers

- You are secretly a superhero and have been too busy fighting crime to reply

If any of these are correct then they may be the exact reason why we should talk now...

{name},

I wanted to see if you had 5-10 minutes to connect re: [what you do]. We’ve been able to generate solid revenue for our clients and both are still fairly untapped.

Can you point me to the person that handles this?

Hi {name},

We recently helped a startup [insert result] by [what you do]. Can you point me to the person that handles [what you do] to discuss further?

{name},

One of our clients was able to [improve metric by number] at half of their target cost per acquisition number. Is this something that might interest you right now?If so, can you point me in the direction of the person that handles this?

{name},

I reached out previously regarding WHAT YOU DO and haven't heard back from you yet.

This tells me a few things:

• You're being chased by a T-rex and haven't had time to respond.

• You're interested but haven't had time to respond.

• You aren't interested.

Whichever one it is, please let us know as we're getting worried!

Hi {name},Thank you for signing up to test drive Kapost. I recently read your blog post "Can Millennials Sell?"

As a millennial myself, this specific line really resonated with me, "Juxtapose this against your average Gen X salesperson who still speaks lovingly of the Blackberry's tactile keyboard, who maintains maybe just 1-2 social properties, and who prefers the face-to-face meeting to the digital one." My dad is a successful salesmen who is still using a Blackberry and scheduling in person meetings, ha!

My role here at Kapost is to see if I can answer any questions for you about Kapost, or clarify anything about our platform after taking a Test Drive.

Please let me know if I can provide you with any additional resources.

Hey {name}

Whats going on?I saw that you downloaded our {ebook / whitepaper / guide} -- I hope that you enjoyed it or soon will.

If I can be of any help at all, please don't hesitate to reach out.

Take care
{myname}
{mytitle} @ {mycompany}

PS: just connected on Linkedin

Ben, loved your tweet yesterday

Ben, love what you guys are doing at Datanyze

Appropriate Person?

Right Direction?

Quick Question?

[Mutual connection] recommended I get in touch.

Ideas for [thing that’s important to them]. 

Question about [recent trigger event]. 

Question about [a goal they have]. 

Thoughts about [title of their blog post]. 

Have you considered [thought / recommendation]? (not your service!) 

(Name), quick question for you. 

[Referrer] said you might be able to answer this question.

I noticed you ...

[Mutual connection] mentioned ...

I Saw that we both ...

I loved your post on ...

Congratulations on ...